My approach to creating successful marketing communications: Define, Develop, Deliver.
Successful marketing communications programs begin with a
comprehensive understanding of market trends, emerging technologies and the user experience. This expertise, combined with clearly defined business goals and objectives, is my starting point for each and every project.
Translating business goals and objectives into specific tactics is my strength. Whatever the marketing vehicle, my purpose is to develop communication programs and materials that are engaging, effective and within budget.
The work’s not done when a website launches, or the event concludes. Evaluations and assessments are essential next steps because "a win" is based on the ability to measure the results and identify opportunities for growth and improvement.
Bachelor of Business Administration
University of Minnesota, Duluth
Graphic & Web Design Software Certificates
Normandale Community College
I have over 20 years of experience working in a variety of marketing communications roles for Fortune 1000 companies and nonprofit organizations.